Post by tonima5 on Jan 18, 2024 10:18:33 GMT
The most common reason for a sudden drop in website traffic is a recent update to the search algorithms. In fact, Google says updates to improve search engine performance are made daily, with “most significant updates” performed several times a year. To find out if the algorithm has changed, keep an eye on the press releases that the company publishes. Most often, the Moz or SEMrush Sensor websites have the latest information about search engine updates. But, in addition to changes in site ranking associated with algorithm updates, a decrease in traffic can be due to many other reasons. We will talk to you about them further. 1. Problems with indexing You've heard about the ability to ban someone on social media, but did you know that you can also ban your own pages from Google search rankings? This works like this: a web designer or developer adds the code to the robots mega tag. This action prevents Google from indexing the specified pages and prevents users from seeing them in the rankings.
This action is useful in cases where it is necessary: avoid Email Marketing List duplication of content; Close some pages from users, such as the login page for your team; update the site and the web designer works on new pages. However, if you do want to publish your content and have it indexed, be sure to remove the nofollow code as soon as possible. This is especially worth paying attention to after a site redesign or relaunch. 2. Subject to penalties and filters It often happens that the owners of Internet projects try to place more links to their resource on external sites, and then wonder why traffic in the store is falling. While link building is an important part of online promotion, it can also harm your search rankings. This happens if the site contains links that: have lost their relevance; broken; have outdated content; lead to PBN (Private Blog Network - a network of sites created specifically to increase link mass). For all this, Google may impose penalties and remove the site from the search rankings.
It's best to stay away from PBNs altogether and only follow the advice of experienced and reputable SEO experts. In addition, you should pay attention to analyzing the state of the link profile and promptly remove broken links and other problems. Sitechecker and SEMrush tools will help with this. Read also 3. Infection with viruses and placement of malware Unfortunately, a drop in site traffic can occur if malicious software gets onto it without your knowledge. Hackers often try to place it on web resources in order to: stealing traffic by redirecting it to another location; receiving confidential information from visitors to your website; stealing money through a web resource; creating spam pages; vandalism by deleting or replacing data; fraudulent purchases in an online store; launching denial of service attacks. Malware is often introduced into a website after a successful cross-site scripting (XSS) attack or other attack. It can also be added to a web property through a vulnerability in the content management system, theme, or plugin. If Google flags your site as containing malware, it will immediately take action to protect its customers.
This action is useful in cases where it is necessary: avoid Email Marketing List duplication of content; Close some pages from users, such as the login page for your team; update the site and the web designer works on new pages. However, if you do want to publish your content and have it indexed, be sure to remove the nofollow code as soon as possible. This is especially worth paying attention to after a site redesign or relaunch. 2. Subject to penalties and filters It often happens that the owners of Internet projects try to place more links to their resource on external sites, and then wonder why traffic in the store is falling. While link building is an important part of online promotion, it can also harm your search rankings. This happens if the site contains links that: have lost their relevance; broken; have outdated content; lead to PBN (Private Blog Network - a network of sites created specifically to increase link mass). For all this, Google may impose penalties and remove the site from the search rankings.
It's best to stay away from PBNs altogether and only follow the advice of experienced and reputable SEO experts. In addition, you should pay attention to analyzing the state of the link profile and promptly remove broken links and other problems. Sitechecker and SEMrush tools will help with this. Read also 3. Infection with viruses and placement of malware Unfortunately, a drop in site traffic can occur if malicious software gets onto it without your knowledge. Hackers often try to place it on web resources in order to: stealing traffic by redirecting it to another location; receiving confidential information from visitors to your website; stealing money through a web resource; creating spam pages; vandalism by deleting or replacing data; fraudulent purchases in an online store; launching denial of service attacks. Malware is often introduced into a website after a successful cross-site scripting (XSS) attack or other attack. It can also be added to a web property through a vulnerability in the content management system, theme, or plugin. If Google flags your site as containing malware, it will immediately take action to protect its customers.