Post by account_disabled on Mar 5, 2024 5:14:53 GMT
Tha our SEO Reality Show journey, we've partnered with a specialized agency to help a Florida-based artisan bakery get more results through search. In previous episodes of the SEO Reality Show... Episode 1 - we have completed our competitor research Episode 2 - we have prepared a list of websites where you can place links Episode 3 - we created a new website structure And today's episode will look at how the agency conducted semantic research to find the right terms to optimize to beat competitors on Google. Let's start! Previous episode How an Artisan Bakery Is Gaining a Competitive Advantage with a New Site Structure Tune-in Now What is the semantic core? The semantic core of a site (also known as "semantics" or "SEO semantics") is a list of search queries that the target audience enters into the search engine when looking for a product or service.
These are the main search terms that you need to incorporate into your site and Venezuela Phone Number optimize accordingly, building basic semantics in the appropriate places within your site structure. Because now is the time to conduct semantic SEO research Having a ready-made structure for the client's future website is important before starting with semantic SEO. In the last episode , the agency had developed the structure of the client's site, who had then approved the work carried out. img-semblog 1. The website structure approved by the client The reason is simple: it is definitely difficult to work on semantics without a ready-made structure. It's like exploring the world by touch alone without sight, hearing, smell or taste. You don't have enough information to get the big picture you need to do a good job. If you start doing semantic keyword research without a detailed site structure, you'll likely also end up with some off-target queries in the core of your site, which can bring you the wrong kind of traffic.
They may not even be about your business or products. With a ready-made structure, however, everything is simpler. Let's take a look at how our expert agency conducted semantic research for Edelweiss Bakery's SEO. The process There are several ways to build a high-quality semantic core, depending on the size of the niche, the availability of resources (including time), and the tools available. In this case, the agency decided to use the following approach: Take the semantics of the competitors Add keywords using Semrush's Keyword Magic Tool Put together a list of queries for every single page that needed optimization This practical case study will focus specifically on preparing semantics for your bakery home page. Phase 1 — Collection of the semantic core of the competition First, the agency needed to determine which landing pages to search. The bakery's main page needed to be optimized for people searching for " bakery fort lauderdale ," which is where the customer's store is located.
These are the main search terms that you need to incorporate into your site and Venezuela Phone Number optimize accordingly, building basic semantics in the appropriate places within your site structure. Because now is the time to conduct semantic SEO research Having a ready-made structure for the client's future website is important before starting with semantic SEO. In the last episode , the agency had developed the structure of the client's site, who had then approved the work carried out. img-semblog 1. The website structure approved by the client The reason is simple: it is definitely difficult to work on semantics without a ready-made structure. It's like exploring the world by touch alone without sight, hearing, smell or taste. You don't have enough information to get the big picture you need to do a good job. If you start doing semantic keyword research without a detailed site structure, you'll likely also end up with some off-target queries in the core of your site, which can bring you the wrong kind of traffic.
They may not even be about your business or products. With a ready-made structure, however, everything is simpler. Let's take a look at how our expert agency conducted semantic research for Edelweiss Bakery's SEO. The process There are several ways to build a high-quality semantic core, depending on the size of the niche, the availability of resources (including time), and the tools available. In this case, the agency decided to use the following approach: Take the semantics of the competitors Add keywords using Semrush's Keyword Magic Tool Put together a list of queries for every single page that needed optimization This practical case study will focus specifically on preparing semantics for your bakery home page. Phase 1 — Collection of the semantic core of the competition First, the agency needed to determine which landing pages to search. The bakery's main page needed to be optimized for people searching for " bakery fort lauderdale ," which is where the customer's store is located.