Post by princehira on Oct 27, 2024 3:40:44 GMT
Nowadays, the role of the customer life cycle has become crucial for businesses, since it helps manage customer attraction, engagement and retention .
From the first moment a person interacts with your brand, they begin their process through the stages of the life cycle that seek to end in a beneficial commercial link for you. To maximize your results , you must first know what it is, how to manage it, and how to apply strategies. At Cebra we will tell you!
What is the “customer life cycle”?
The customer life cycle refers to the different stages that a person goes through when starting a relationship with a business, until they complete the acquisition of a product or service. This mechanism allows us to control and monitor the sales and loyalty process, segmenting the way in which we interact with each group.
In HubSpot's woocommerce web design service case, segmentation based on customer lifecycle stages is closely related to how users move through the sales funnel, simplifying decision-making on what actions to take .
What are the stages of the life cycle?
According to HubSpot, it is possible to categorize our leads into groups sequentially , which makes their management much more efficient. This is a very useful function of its CRM , which is designed to manage prospects intelligently.
person working on customer lifecycle on a computer
Burst Photo
The groups are:
Subscriber
These are users who are interested and have interacted with the content offered by a business. At this stage, little data is collected from the user (such as email), and HubSpot automatically categorizes them when they subscribe to the blog.
Learn more: Salesforce or HubSpot: Which is the best CRM? What you need to know .
Lead
At this stage, subscribers begin to develop greater interest in a business and this translates into them voluntarily providing data, filling out forms, in exchange for content offers, called lead magnets (ebooks, templates, checklists, etc.).
Marketing Qualified Lead (MQL)
The MQL or Qualified Marketing Lead is the person who has already interacted with some of the marketing actions, such as clicking on a Mailing CTA or scheduling a meeting. However, they are not yet ready enough to interact with the sales team, so it is necessary to continue nurturing them.
Sales Qualified Lead (SQL)
The SQL or Qualified Sales Lead includes users who, based on the actions they have executed, have been qualified as a potential client by the sales team . An example is that they have expressed interest in a product or service, scheduled a free demo or actively want to learn more about the business.
sequence of customer life cycle stages
Photo by HubSpot
Chance
SQLs move into this category when they are tied to a real sales opportunity by sending a specific proposal, but without closing the deal yet. Typically, this is where negotiations and quotes are carried out with the brand to reach an agreement.
When a proposal is submitted and is associated with the HubSpot CRM pipeline, the platform automatically moves the SQLs to this stage, awaiting a response.
Customer
At the time the deal is closed , the leads categorized as opportunities are transformed into customers. It is important to note that it is important to have strategies that allow you to continue nurturing these customers in order to retain them and prevent them from being lost.
Evangelist
This is the most important stage for a customer and the one that every business aspires to. At this point, the customer has already closed the deal and is so satisfied with the service or product that they recommend it to their network and become a promoter of the brand.
Other
Any prospects that do not fit into any group are identified as other. These could be suppliers, partners, or others.
How does the lifecycle drive CRM?
Remember that CRM (Customer Relationship Management) platforms – such as HubSpot – help manage customer relationships, making business operations more efficient . They integrate lead management in one place, allowing you to automate tasks that simplify the sales and marketing team process.
In the case of HubSpot's CRM, a series of tools are included that unify all customer information, streamlining, as previously indicated, its administration. These are: Marketing Hub, Sales Hub, CMS Hub, Operations Hub. And for this system, the life cycle is very important, since it is integrated into its functions and reports .
In this sense, the criteria that HubSpot uses when categorizing leads allows the customer database to be segmented taking into account which phase of the funnel they are in and which are the best actions to execute.
Benefits of segmenting your customers
Campaign tracking
Segmenting based on the customer life cycle provides the possibility of correctly identifying which actions or campaigns are most appropriate to persuade each type of prospect. In this way, the results are much more effective because customer behavior can be monitored more accurately.
Streamline teams
The different stages of the life cycle require different types of actions, interactions and involvement between the brand and the customer. In this way, knowing which phase each one is in indicates which teams must intervene to nurture these customers. The clearest examples can be seen in the MQL and SQL stages, where the Marketing and Sales areas are in charge respectively.
In this sense, the business operation benefits from being much more efficient and effective with resources.
Identify the ideal client
Using life cycle stages will allow you to identify early on those consumers who do not qualify as buyer personas , avoiding unnecessary efforts and wasting resources on people who will not eventually become customers.
Optimize processes
As described above, knowing what stage of the life cycle people are in benefits your business and increases your chances of growing it.
This segmentation will help automate certain processes in the CRM such as sending emails, generating reports or following up on customers.
Get the best results
Segmenting your databases, automating your processes and optimizing your CRM are some of the benefits of using the lifecycle as a fundamental part of your operation.
Give your team the tools to perform most effectively and provide personalized guidance to deal with your customers by responding to their real needs.
Do you need advice or are you interested in learning more about HubSpot CRM? Let's talk! At Cebra we are a Diamond Solutions Partner of the platform and we can help you.
From the first moment a person interacts with your brand, they begin their process through the stages of the life cycle that seek to end in a beneficial commercial link for you. To maximize your results , you must first know what it is, how to manage it, and how to apply strategies. At Cebra we will tell you!
What is the “customer life cycle”?
The customer life cycle refers to the different stages that a person goes through when starting a relationship with a business, until they complete the acquisition of a product or service. This mechanism allows us to control and monitor the sales and loyalty process, segmenting the way in which we interact with each group.
In HubSpot's woocommerce web design service case, segmentation based on customer lifecycle stages is closely related to how users move through the sales funnel, simplifying decision-making on what actions to take .
What are the stages of the life cycle?
According to HubSpot, it is possible to categorize our leads into groups sequentially , which makes their management much more efficient. This is a very useful function of its CRM , which is designed to manage prospects intelligently.
person working on customer lifecycle on a computer
Burst Photo
The groups are:
Subscriber
These are users who are interested and have interacted with the content offered by a business. At this stage, little data is collected from the user (such as email), and HubSpot automatically categorizes them when they subscribe to the blog.
Learn more: Salesforce or HubSpot: Which is the best CRM? What you need to know .
Lead
At this stage, subscribers begin to develop greater interest in a business and this translates into them voluntarily providing data, filling out forms, in exchange for content offers, called lead magnets (ebooks, templates, checklists, etc.).
Marketing Qualified Lead (MQL)
The MQL or Qualified Marketing Lead is the person who has already interacted with some of the marketing actions, such as clicking on a Mailing CTA or scheduling a meeting. However, they are not yet ready enough to interact with the sales team, so it is necessary to continue nurturing them.
Sales Qualified Lead (SQL)
The SQL or Qualified Sales Lead includes users who, based on the actions they have executed, have been qualified as a potential client by the sales team . An example is that they have expressed interest in a product or service, scheduled a free demo or actively want to learn more about the business.
sequence of customer life cycle stages
Photo by HubSpot
Chance
SQLs move into this category when they are tied to a real sales opportunity by sending a specific proposal, but without closing the deal yet. Typically, this is where negotiations and quotes are carried out with the brand to reach an agreement.
When a proposal is submitted and is associated with the HubSpot CRM pipeline, the platform automatically moves the SQLs to this stage, awaiting a response.
Customer
At the time the deal is closed , the leads categorized as opportunities are transformed into customers. It is important to note that it is important to have strategies that allow you to continue nurturing these customers in order to retain them and prevent them from being lost.
Evangelist
This is the most important stage for a customer and the one that every business aspires to. At this point, the customer has already closed the deal and is so satisfied with the service or product that they recommend it to their network and become a promoter of the brand.
Other
Any prospects that do not fit into any group are identified as other. These could be suppliers, partners, or others.
How does the lifecycle drive CRM?
Remember that CRM (Customer Relationship Management) platforms – such as HubSpot – help manage customer relationships, making business operations more efficient . They integrate lead management in one place, allowing you to automate tasks that simplify the sales and marketing team process.
In the case of HubSpot's CRM, a series of tools are included that unify all customer information, streamlining, as previously indicated, its administration. These are: Marketing Hub, Sales Hub, CMS Hub, Operations Hub. And for this system, the life cycle is very important, since it is integrated into its functions and reports .
In this sense, the criteria that HubSpot uses when categorizing leads allows the customer database to be segmented taking into account which phase of the funnel they are in and which are the best actions to execute.
Benefits of segmenting your customers
Campaign tracking
Segmenting based on the customer life cycle provides the possibility of correctly identifying which actions or campaigns are most appropriate to persuade each type of prospect. In this way, the results are much more effective because customer behavior can be monitored more accurately.
Streamline teams
The different stages of the life cycle require different types of actions, interactions and involvement between the brand and the customer. In this way, knowing which phase each one is in indicates which teams must intervene to nurture these customers. The clearest examples can be seen in the MQL and SQL stages, where the Marketing and Sales areas are in charge respectively.
In this sense, the business operation benefits from being much more efficient and effective with resources.
Identify the ideal client
Using life cycle stages will allow you to identify early on those consumers who do not qualify as buyer personas , avoiding unnecessary efforts and wasting resources on people who will not eventually become customers.
Optimize processes
As described above, knowing what stage of the life cycle people are in benefits your business and increases your chances of growing it.
This segmentation will help automate certain processes in the CRM such as sending emails, generating reports or following up on customers.
Get the best results
Segmenting your databases, automating your processes and optimizing your CRM are some of the benefits of using the lifecycle as a fundamental part of your operation.
Give your team the tools to perform most effectively and provide personalized guidance to deal with your customers by responding to their real needs.
Do you need advice or are you interested in learning more about HubSpot CRM? Let's talk! At Cebra we are a Diamond Solutions Partner of the platform and we can help you.